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I've been working with audio in some capacity for about a decade. Engineering recording sessions, mixing and mastering songs, SFX editing for feature films, editing dialogue for audiobooks, and completing all sectors of audio post production for film (dialogue editing, SFX editing, foley, re-record mixing, etc.).
Shania began attending university at the age of 24 where she graduated with her Bachelor of Science in Communication and majored in Music Production.
She has interned at Clear Lake Recording Studio and Scott Frankfurt Studio in Los Angeles, CA, shadowed Grammy-nominated Joel Hamilton at Studio G in Brooklyn, NY, and interned at Esho Sound in Burbank, CA, where she has since been invited back to complete SFX editing work.
"Films are 50 percent visual and 50 percent sound. Sometimes sound even overplays the visual.”
A University of Southern California study has shown that viewers judge the credibility of your work based on how it sounds.Schwarz and Newman, the scientists who conducted the study, took 97 participants and had them watch a video that featured a conversation about engineering and physics. One video shown to the participants had good audio and the other video had bad audio. They found that, “when the video was difficult to hear, viewers thought the talk was worse, the speaker less intelligent and less likeable, and the research less important.” (Gersema, 2018). The quality of the audio determined how the audience perceived the content. The message you spent hundreds of hours crafting on set and in pre-production instantly loses credibility and your audience loses the experience when bad audio is present.
Furthermore, Great sound gets into great festivals. In a conversation with IndieWire, SXSW festival programmer Janet Pierson stated, “if the sound isn’t clear, it’s a deal breaker.” (O’Falt, 2015). She also says that every year at SXSW poor sound is a deciding factor in what films are awarded an Official Selection.